Shaw Floors has announced the expansion of its innovative, DIY-focused Floorigami® peel-and-stick carpet tile platform with an industry-first, interactive e-commerce experience.
The brand’s website, Floorigami.com, launched last month and gives consumers the convenience of online ordering with free in-store pick up at participating local retailers—an e-commerce business strategy known as ‘buy online, pick-up in store' (BOPIS). Consumers are incentivized to visit their local Floorigami Service Provider through the site’s BOPIS model, giving the company’s independent retail partners the opportunity to service these customers in a way that only they can.
Floorigami carpet tile is designed with the DIY-consumer in mind. The 9” x 36” planks meet the consumer’s desire for carpet that is easy to install, clean and replace, as well as design flexibility to install wall-to-wall for a cozy bedroom or as a statement-making custom rug. Floorigami gives consumers the ability to transform their space into their new favorite room, in as little as an afternoon.
While Floorigami is a great option for the DIY-savvy consumer, this convenient peel-and-stick flooring can just as easily be installed by laborers with any level of skill, allowing retailers to retain their more skilled laborers for more complicated installation projects. Read More >
