Feb, 2020
Craig Conover, cast member of Bravo’s reality show Southern Charm, appeared at TISE 2020 spreading his self-deprecating charm and showcasing his pillow designs at the show’s Style Hub.
Pillows with flamingo designs from the 6-foot-3 Southerner’s Sewing Down South lifestyle brand were featured in one of the four style pods, which were created by interior designer Jennifer Farrell to present interior trends.
Since the online launch of his brand in 2019, Conover has been throwing pillow parties at retail stores in the Mid-Atlantic to present his designs to the public. The designer says he was introduced to sewing in a home economics class he took at school in his home state of Delaware, and loved it. His brand includes not only pillows but totes, tee shirts and hats, and in 2020 he is considering expanding into kitchen soft goods.
Conover’s sewing prowess and pillow launch have been part of the continuing storyline on Southern Charm, where he has been both teased and encouraged by his castmates, and at one point he corralled them into helping him sew and stuff pillows for his line.
