TEST Entering New Markets: Strategies for Entering the East African Healthcare MarketTEST Entering New Markets: Strategies for Entering the East African Healthcare Market

Over the next decade, the combined population of Kenya, Uganda, and Ethiopia is expected to grow from 207 million people to 270 million. In that same period, East Africa’s $8 billion healthcare sector is forecast to almost double to $15 billion.

Medic East Africa, the premier healthcare and medical laboratory event in the East African region is fast approaching, and with partnerships with Kenya’s Ministry of Health and support from prominent healthcare organisations, this event is not one to miss. Be sure to prepare your team before you come face to face with top professionals from the region and internationally and find out what it takes to succeed in the East African healthcare market in our latest report.

What to expect from your guide to entering the East African healthcare market:

Don't forget to register for Medic East Africa 2024! Taking place from 4 - 6 September 2024 in Nairobi, Kenya, this is the perfect opportunity to implement your learnings from this guide!