Prioritise preventive health to reshape healthcare landscapePrioritise preventive health to reshape healthcare landscape

Preventive health stands at the forefront of a transformative wave in the healthcare industry. This drastic shift, driven by a focus on early intervention and health promotion, is poised to revolutionise the way we approach wellness and disease management. My tenure of over two decades in the industry has offered me a front-row seat to the evolution of this vital sector, particularly in the Kingdom of Saudi Arabia. This evolution is not merely a change; it’s a revolution, underpinned by governmental foresight, substantial investments, and a fundamental shift towards enhanced access and quality of healthcare.

The imperative of preventive health

Preventive health encompasses a broad spectrum of activities, from vaccinations and screenings to lifestyle modifications and public health initiatives. These measures aim to prevent the onset of diseases, thereby improving quality of life and reducing healthcare costs. Emphasising preventive care helps in identifying risk factors early, enabling timely interventions that can prevent the progression of diseases.

In the Kingdom of Saudi Arabia, the healthcare landscape is evolving rapidly, with significant investments aimed at enhancing the quality and accessibility of healthcare services. This transformation is in line with the Kingdom of Saudi Arabia Vision 2030, which underscores the importance of a robust healthcare system that prioritises preventive measures. By localising high-tech pharmaceutical products, this approach not only supports the national economy but also ensures the availability of critical medicines and health technologies within the Kingdom.

Embracing technological advancements

The digital revolution in healthcare is a critical component of this transformation. Technologies such as artificial intelligence, telemedicine, and comprehensive healthcare records are reshaping how healthcare is delivered. These innovations facilitate personalised care, enable healthcare practitioners to make informed decisions, and enhance patient engagement.

Telemedicine, for instance, has emerged as a powerful tool in expanding access to care, especially in remote and underserved areas. By enabling virtual consultations, it ensures continuity of care and reduces the strain on healthcare facilities. Additionally, AI-driven analytics can identify patterns and predict health outcomes, allowing for proactive interventions.

Building a healthier future

In the context of global challenges such as the COVID-19 pandemic, the importance of a resilient and adaptable healthcare system has become evident. Supply chain disruptions and resource shortages have highlighted the need for robust preventive measures and agile responses to health crises. These challenges need to be addressed head-on, focusing on supply and corporate capital efficiencies. During the pandemic, successful players in the healthcare industry turned challenges into opportunities by increasing the stock of items like sanitisers to meet burgeoning demand, demonstrating agility and commitment to serving the community in times of crisis.

Preventive health is not just about medical interventions; it is also about fostering a culture of wellness. Public health campaigns, community programmes, and educational initiatives play a crucial role in promoting healthy behaviour and awareness. Encouraging regular physical activity, balanced nutrition, and mental well-being are integral to preventive health strategies.

Mohamed Maher Al Ghannam is the Managing Director and CEO of Avalon Pharma.