Synctuition launches mindfulness app for free worldwide as mental health crisis loomsSynctuition launches mindfulness app for free worldwide as mental health crisis looms

With the world on the brink of a mental health crisis due to the COVID-19 outbreak, Synctuition, the most advanced mindfulness, and mind relaxation app backed by well-known scientists and experts, today announces that their platform will be made free to people in 14 countries.

The announcement comes as the company reports a surge in demand and usage over the past few months, becoming one of the top five highest-grossing mindfulness apps globally. The app has now been made available for free from now until 31st July 2020 to the United Arab Emirates, United Kingdom, Ireland, United States, Canada, The Netherlands, Australia, Belgium, Estonia, Finland, Sweden, Norway, and Denmark.

Related: How to protect the wellbeing of healthcare staff in the COVID-19 crisis

Led by veteran tech leaders from Estonia, Synctuition offers free access to the app at a crucial time as the COVID-19 pandemic affects the mental health of people worldwide, with federal agencies and experts warning of a wave of pandemic PTSD and other mental health issues on the rise.

The WHO has warned that in public mental health terms, the main psychological impact to date is elevated rates of stress or anxiety. And as people around the world endure the lasting impact of the pandemic – especially quarantine and its effects on many people’s usual activities, routines or livelihoods – levels of loneliness, depression, harmful alcohol, and drug use, and self-harm or suicidal behaviour are also expected to rise.

Related: Advance Health Webinar – The Importance of Mental Wellbeing During the Covid-19 Outbreak

“We would like to use our platform to build on to keep people feeling safe, supported, and happy. We want to make a difference and provide hope to those seeking a bit of peace, release, and mindfulness in their daily lives,” said Michael Burich, COO, and Co-founder of Synctuition.

“By making Synctuition a completely free, no-strings-attached resource for people, we are giving them a safe space in which to release anxieties and let their spirits soar above all of the daily deluge of heavy news. Studies have shown the positive impact that mindful practices can have on helping combat stress and anxiety, allowing people to focus on the present while increasing patience, tolerance, and imagination.

Developed over 10 years, Synctuition is the world’s most advanced audio relaxation program. Backed by 106 scientific studies, Synctuition has already reached 4 million users. Whilst being entirely self-funded, the platform has become the third biggest mindfulness app in the US since launching 18 months ago.

Dr. Prudence Hall, an author, and Synctuition mental health advisor, helped the development team create a rich mind relaxation and entertainment experience. She said: “Being a part of the development of Synctuition was such a unique experience — incorporating so many disciplines and striking a balance of scientific studies and mindfulness modalities. For listeners to be completely transported to a different world in just 25 minutes could truly transform their state of mind and improve mental health. Personally, integrating the program’s journeys into my own self-care regimen has brought me peace and serenity throughout the current lockdown on numerous occasions.”

Urmas Reinsalu, the Estonian Minister for Foreign Affairs, sees Synctuition as a vital tool for the current time. He said: “I’m proud that Estonia is leading the way in developing so many different technologies to combat the challenges of the current time, and one of the most pressing of these challenges is the mental health crisis. People are struggling to cope with the effects of staying indoors, and people are worried about spreading the virus if they do go out, and their recent research has shown that people are very concerned about their loved ones and their friends. It is vital that people are given all the available materials to help them deal with the stress and anxiety they are currently feeling, which is why Synctuition’s global announcement today is so important.”

You can find out how to download the app for free here: https://synctuition.com/24hpositivity/uae